The Kash and Karry in Greenville, NC, used to be like many other gas stations/convenience stores.  Most of their customers were either drivers passing through on a long-distance trip, or locals from a nearby neighborhood. They would drop in, grab chips, candy, or a soda, and be on their way. When a team from East Carolina University's Department of Public Health approached the store about adding some healthier options, the owner, David Rizek, decided to give it a try. They started by installing a small display with bananas and oranges at the front counter. The fruit quickly became popular among visitors, who enjoyed having fresh produce as an option.

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After getting positive feedback, David decided to expand fruit and vegetable offerings. He received a grant to purchase a refrigerated display case, which provided room for more types of produce. He added apples, grapes, lemons, limes, onions, and potatoes. ECU created healthy food "stop light" signs to help people learn more about the healthier options available in the store. Foods that should be eaten rarely were given a red sticker; foods that should be eaten sometimes were given a yellow sticker; and foods that should be eaten often were given a green sticker.

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The Kash and Karry has been selling fresh produce for more than five years now, and the fruits and veggies are as popular as ever. David reports a 30-40% profit on the produce, meaning it’s good for both the business and the community.